PriXel, the PVC-to-PVC 3D printing technology that redefines the concept of design, takes centre stage at the ‘Talks’ organised by ArCreo, a brand specialising in WAAM additive manufacturing technologies, within the ‘MATER-ia’ space in Milan, as part of the rich programme of Fuorisalone – Salone del Mobile, 2024.

In the prestigious context of the Fuorisalone initiatives – part of the Salone del Mobile in Milan, GRAF discussed 3D printing technology, addressing the transformation of interior design and architecture that is opening up new avenues and unexplored languages.

A vision that unites GRAF and KEEEN, a pioneering brand in the field of 3D printed furniture, which anticipates the future expressions of design and interior design: customization taken to its highest level, a personal and distinctive interpretation of the concept of furnishing starting from the window frame, which becomes a design frame and a work of art in itself, extending to furniture, decorative elements, and all living surfaces, as if they were a canvas to be personalised and reimagined in an aesthetic and communicative way.

The concept of personalisation with the new GRAF “PriXel” technology becomes tangible through three-dimensionality. Not just colour, but also shape and thickness; not only sight, but also touch and shadows; this is the evolution of PriXel’s design. Endless possibilities for customisation on infinite surfaces are the key to GRAF “PriXel”‘s innovation, the original and unique solution in the world capable of achieving 3D printing on PVC using PVC.

Denis De Grandis, Business Unit Manager at GRAF Industries, engaged in a discussion with Alessandro Tassinari, founder of KEEEN and Head of Additive Manufacturing at ArCreo, about innovation and customization in furniture through 3D printing. The conversation highlighted the technology behind the emergence of new expressive languages and the new possibilities that allow for the redefinition of materials, pushing customization to levels previously thought impossible.